Salary and Benefits Survey snapshot - Ad Ops and Programmatic

In 2019 we released our annual Salary & Benefits Survey, a comprehensive report which aims to provide the reader with a clear guide to salaries on offer in their specialism across the media, marketing, tech and creative sectors.

Additionally, our report provides insight into the benefits digital professionals receive, the challenges they face, the reasons why they leave their jobs and more in the hope of helping both employees and employers to better understand what’s happening in their market.

Here’s a snapshot of the findings for Ad Ops & Programmatic professionals from the report.

Salary & bonus

Typically, those working across Ad Ops and Programmatic were happy with their pay or at least felt ‘neutral’ towards it, i.e. neither (very) satisfied nor (very) dissatisfied with their remuneration. 32% of respondents fell into this category.

Combined responses of ‘very dissatisfied’ (4%) and ‘dissatisfied’ (20%) were the lowest amongst any specialism group surveyed.

58% of professionals working in an Ad Ops or Programmatic role receive a bonus.

​Benefits

Health insurance (60%), flexible working (41%) and subsidised memberships (39%) were the most common benefits received.

Flexible working was the most desired benefits amongst the respondents with 58% keen to have more flexibility in their working weeks.

Benefits weren’t particularly important when considering a career change, as only 32% rated them as ‘Very Important’, the lowest across all the specialisms surveyed.

Reasons to leave their role?

Nearly three quarters of Ad Ops and Programmatic professionals (71%) said they were considering leaving their role within the next 12 months.

Better pay was cited as the main reason to leave (23%), followed by improved progression opportunities (19%) and a new challenge (17%).

Those working in this area were the most likely group to consider setting up their own business, with 7% saying this was a distinct possibility.

Job search

LinkedIn proved to be a popular choice when it came to the group finding their current roles with 21% using the tool.

Engaging with a recruiter or headhunter was the most common method as they helped half of all respondents working within Ad Ops and Programmatic find their current role.