The Summer Session: H2 Digital Ad Briefing

H2 Digital Ad Briefing: Key takeaways

Karren Eccles | Chief Commercial Officer, The Telegraph

'A seismic shift is coming in our industry which presents an opportunity to reset the rules; we need to rethink metrics to reflect better outcomes, and acknowledge that low-quality reach for its own sake is just a proxy.'

Nigel Clarkson | Global CRO, TapTap

'Location is a new cookie and a powerful way to connect across devices.'

Sarah Vincent | Managing Director, UK, Utiq

'Addressability and authentication are the main requirements for solutions to create parity with walled gardens and move spend back to the open web'.

Luke Fenney | SVP, Connectivity & Ecosystem Publishers, EU & Americas, LiveRamp

'Premium publishers should be forming an ‘Authenticated Strategy” working group to capture more ad revenue in a post-signal world'.

Clara De Rosa | Head of Customer Success, Adform

'Advertisers should challenge their campaign metrics. Does focusing on price-driven impressions truly add business value? This shift can drive better results and promote a fairer advertising ecosystem.'

Hitesh Bhatt | Senior Director, CTV/OTT, EMEA, PubMatic

'Broadcasters should stay focussed on delivering great viewing experiences, while working with ad tech companies that understand them, and who don't just try to shoehorn online solutions into their businesses'.

Elizabeth Brennan | GM Advertising, Permutive

'Significant value for advertisers comes from using tech that can target and monetize all users on a publisher's site, whether authenticated or not'

Patricia Tarson | International Business Development Manager, VIOOH

'We must talk about programmatic DOOH as part of the omnichannel mix - it touches all points of the sales funnel.'

Ben Putley | CEO & Co-Founder, Alkimi

Blockchain provides an immutable record, which is key for ensuring authenticity and providing an anonymous solution to user ID online while respecting user privacy.