FTC - Senior CRM Strategist - £70K

Job Title: Senior CRM Strategist
Location: Hybrid (3 days in office)
Reporting to: CRM Strategy Lead

About the Role

A leading global company is seeking a Senior CRM Strategist to drive innovative engagement strategies and develop data-driven customer journeys. Working within a dynamic team, you will shape CRM programmes that connect brands with creatively-minded consumers across multiple touchpoints. If you thrive in a fast-paced environment and enjoy crafting strategic, insight-led CRM experiences, this role offers an exciting opportunity to make a real impact.

Key Responsibilities

• Multi-Channel Journey Design:

  • Develop and visualise multi-channel CRM journeys with a deep understanding of channel roles, including paid social, web, and app experiences.

  • Design scalable, personalised journeys leveraging behavioural triggers and data segmentation for seamless implementation.

  • Identify customer pain points and use data-driven insights to optimise CRM frameworks.

  • Collaborate on data strategy recommendations and define CRM-related data needs.

  • Work closely with the CRM Strategy Lead to refine and enhance the overall Customer Engagement programme.

• Performance Review & Insight Generation:

  • Analyse CRM campaign performance and extract key insights to drive future improvements.

  • Ensure clear learning opportunities are identified and applied to ongoing programme development.

Required Experience & Skills

• Strong background in CRM strategy, customer engagement, or integrated communications planning.

• Experience designing and optimising multi-channel CRM journeys, ideally with expertise in platforms such as Salesforce Marketing Cloud.

• Analytical mindset with the ability to translate data insights into actionable strategies.

• Understanding of audience segmentation, behavioural triggers, and customer lifecycle management.

• Ability to collaborate with cross-functional teams and effectively communicate strategic recommendations.

This role is ideal for a strategic thinker who enjoys working at the intersection of data, content, and customer engagement. If you're passionate about driving CRM innovation and customer connections, we'd love to hear from you!

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.