Senior SEO & SEM Manager

One of the leading media companies in the world is looking for a Senior SEO & SEM Manager to join them in their Frankfurt offices.

Responsibilities:

• Creating, managing, and optimizing paid search campaigns on platforms such as Google Ads and Bing Ads
• Conducting keyword research, ad copywriting, and landing page optimization to improve campaign performance
• Monitoring and analysing campaign metrics, providing regular reports and insights to the marketing team
• Conduct thorough keyword research, competitor analysis, and market trends to identify growth opportunities
• Collaborate with cross-functional teams to integrate SEO and SEM into broader marketing initiatives
• Lead on-page optimization efforts, including content optimization, meta tag creation, and URL structuring
• Conduct technical audits to identify and address website issues affecting search engine performance
• Collaborate with the 3rd party team to implement technical SEO improvements and ensure website compliance with search engine algorithms
• Stay informed about industry developments, algorithm updates, and emerging trends in SEO and SEM
• Using A/B testing and other optimization techniques to improve ad performance and ROI
• Implementing retargeting strategies to re-engage website visitors and previous customers
• Generating detailed reports on campaign performance, providing insights and recommendations for continuous improvement
• Analyzing key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and customer acquisition cost (CAC)

Requirements:

• Bachelor's degree in marketing, Advertising, Business, or related field
• Proven experience managing paid search and social media advertising campaigns
• Proven experience with the Google Marketing Platform SA360
• Ability to use Sistrix/SEMRush or other keyword analytics tools
• Ability to consult and guide clients
• Strong proficiency in platforms such as Google Ads, Bing Ads, Facebook Business Manager, and other social media advertising tools
• Exceptional analytical skills and the ability to interpret complex data sets
• Certifications in Google Ads and other relevant platforms are a plus
• Fluent in written and spoken German and good English

Apply Now

Email your CV with the Subject Line as *ROLE TITLE* APPLICATION

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.