Yield Analyst

BBBH29471_1733932190
  • Negotiable
  • London
  • Permanent

One of the largest and most successful media companies in the UK are hiring a Yield Analyst to lead their digital advertising yield strategy. This role involves optimising ad product pricing, improving fill rates and developing strategies to enhance the overall performance of digital ad revenue streams. This is a 1 year Maternity Cover Contract role.

ABOUT THE ROLE

  • Proactively engage with senior stakeholders to drive digital advertising yield strategy and responding to changing business priorities as needed.
  • Provide insight and analytics to senior stakeholders to drive business decisions.
  • Define and maintain clear business rules to ensure we maximise digital profitability and implement strong cadence of review to drive compliance.
  • Develop pricing action plans, measure and analyse results, initiate corrective actions and minimise the impact of risk.
  • Partner with Ad Product team in evaluating new opportunities and strategies to ensure the successful adoption and monetisation of ad products.
  • Working closely with Business Systems team in managing products in booking system, including product creation and changes.
  • Producing monthly yield reports for senior stakeholders covering business KPIs and key data.
  • Manage and oversee an outsourced freelancer.
  • Collaboration is key in this role, involving close coordination with sales, ad product, ad operations, finance, business systems and data teams.

ABOUT YOU

Essential

  • Extensive experience in digital advertising yield within the publishing industry
  • Proven experience of using various analytical techniques on large business data to drive business outcomes.
  • Experience using advertising booking systems such as Google Ad Manager.
  • Skilled with analytics and data visualisation tools such Excel (including complex functions and pivot tables), Power BI, Google Big Query & SQL Server

About You

  • Able to prioritise and triage business and user requirements including working to business deadlines
  • Ability to provide clear documentation, from training notes through to proposal or business change documents
  • Ability to make effective evidence-based decisions
  • Previous experience of working on projects to deliver improvements on current business processes
  • Strong communication and interpersonal skills
  • Proactive mindset
  • Strong analytical skills with eye for detail and accuracy
  • Strong problem-solving skills and ability to take initiative

BENEFITS

You can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

25 days' holiday (with the option to buy up to 5 additional holiday days

  • Discounted gym membership
  • Healthcare cash plan
  • Spend a charity day with your favourite good cause
  • Life assurance and pension scheme
  • Regular socials

To apply, please email your CV highlighting the job title in the subject of the email.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.

Sophie Doherty Senior Consultant

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Sphere Digital Recruitment 2024
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