Trailer - Context, Creative and Attention… with Playground xyz

On this week’s episode of the Life in Digital Podcast, Ed Steer was joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers. 

Ben began his media career in agency, working at Omnicom Media Group, before finding himself drawn into the burgeoning world of ad tech. After senior sales roles at 4th Screen Advertising and Opera Mediaworks, both creative ad tech providers, he joined as the fourth employee of team Pxyz in 2018. 

Listen to the full episode via our Life in Digital Podcast page