Trailer - Influencers and Values-Led Advertising with Tailify

On our latest episode of Life in Digital Podcast, Ed and Didrik, CEO and founder of Tailify, discuss the future of influencer marketing and how this will lead the next generation. They analyze the psychology of what makes us trust another, as well as consider what an individual values, and how this affects our consumption behavior.

Launched in 2013, Tailify is an influencer marketing agency, powered by science. It was evident that there was a shift happening with the world of online influencers growing, however, they watched as brands attempted and failed to win this new type of marketing.

Listen to the full episode via our Life in Digital Podcast page.