Trailer - Navigating the Publisher Landscape with Brand Metrics

The publisher world has been awash with change, disruption, and development since the get-go, refusing to rest on its laurels or stand still at any time...

Not only is the amount of information and media we consume on the rise, but also the different ways in which we engage with and consume this information means that brands and publishers have to constantly evolve in order to stay one step ahead.

The technology allows for greater measurement of advertising campaigns no matter how large or small, ad formats, creatives, and audience segments, shifting the focus towards brand lift and the intentions of consumers to act.

Listen to the full podcast episode here