Trailer - The Importance of the Creative in Ad Campaigns with Adnmai

Despite big brand budgets going to TV, outdoor and radio, allowing them an impressive canvas upon which to display their message, we know that digital ad spend has high, and rising, for many years as consumers are targeted online.

It’s certainly easier to track the engagement and the impact of a campaign on the consumer through digital channels, but in focusing so much on these metrics and chasing results, are advertisers in danger of overlooking the importance of delivering engaging and beautiful creatives?

In Episode 3 of our Life in Digital Podcast, Ed was joined by Simon Kvist Gaulshøj, CEO of Adnami, a creative marketing technology vendor that enables the programmatic execution of high-impact formats at scale.

The work Simon and the team at Adnami are doing seeks to help publishers deliver innovative ad spaces, and to help brands do so much more from a creative perspective by delivering campaigns that break free from the traditional ‘little squared boxes.’