Programmatic past and present: Partnerships, progress and privacy with Limelight’s CRO, James Macdonald

In our latest episode of Life in Digital, we spoke to James Macdonald, Co-founder and Chief Revenue Officer at Limelight Inc, about his career journey from journalism to adtech, the principles at the heart of his company, Limelight, and marketers can overcome the challenges of cookie deprecation in the coming years. 

James Macdonald: https://www.linkedin.com/in/jimmiemac/ 

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.