Scaling your business in Eastern Europe with Yaraslov Kholod, Head of Programmatic at Admixer

Our latest guest on this week’s episode of the Life in Digital Podcast, Yaroslav Kholod, Head of Programmatic at Admixer, brings insight into how the ad tech industry in Eastern Europe (CIS) has adapted to standardising their practices.

Yaroslav talks about how important it is to have relations with publishers and advertisers when going global and how the SaaS DSP product is helping companies who are looking for a barrier-free entry into the programmatic world. CTV remains a vulnerable ecosystem with plenty more standardisation to take place.

Find out more about Admixer and their personal approach to help businesses turn programmatic advertising into a scalable revenue channel by visiting their website: https://admixer.com/