On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunne...
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Brand safety in walled gardens with Zefr’s Emma Lacey
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Exploring programmatic media in 2024 and beyond
The success of programmatic media selling in 2024 will rely on three key ingredients: mentor...
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In discussion: Charlie Patel on mentoring, customer-centricity and all things curation
In our latest episode of Life in Digital, we spoke to Charlie Patel, Revenue Partnerships Di...
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Beyond Trends: Navigating Social & Influencer Marketing in 2024
'Beyond Trends: Navigating Social and Influencer Marketing in 2024' hosted by Sphere Di...
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The Difference Between AdTech and MarTech
The domain of advertising and marketing technologies is swiftly expanding as businesses aim ...
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How AI is Shaping Direct-To-Consumer Advertising
In an era where innovative technologies are pushing the boundaries of reality, AI has emerge...
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Top DTC Brands Shaping the Future of Ecommerce
DTC brands have revolutionised the traditional retail landscape, leveraging digital strategi...
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A Guide to Developing a DTC Marketing Strategy
In an era of digital transformation, the DTC marketing model has transformed how brands inte...