Trailer - The Partnership Economy with impact.com

Sphere are excited to launch our Life in Digital Podcast in the US!

In our first episode, Daniel Bolter Bolter is joined by Todd Crawford, VP of strategic initiatives and co-founder at impact.com to discuss the partnership economy, micro-influencers and the opportunity presented by the 49% of consumers today who depend on influencer recommendations to make purchasing decisions. 

“The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…”

Todd’s has seen accelerated growth in his 20+ years of experience in the industry. In his experience, partnerships can be whatever a brand wants them to be, and what it is today, can change tomorrow and become bigger and different. As an ever-evolving industry, Todd explains his excitement for the direction it’s moving in and shares his insight.

Listen to the full episode here: https://spotifyanchor-web.app.link/e/l80pK2nhFtb